Display Ads

Static image placements across high-traffic areas of the Lyft app, delivering consistent brand visibility throughout the ride experience. Display Ads offer cost-effective reach with industry-leading engagement in a premium, brand-safe environment.

Format & Dimensions

01. Creative

Format:
PNG, JPG (avoid CMYK)
Max File Size:
2 MB
Ad format (1:1):
Max: 2880×2880  |  Min: 900×900
Ad format (16:9):
Max: 2880×1620  |  Min: 864×486

Additional Ad Format

Requirements:
Logo Package
  • Light mode version (.png recommended)
  • Dark mode version (.png recommended)
  • 1:1 aspect ratio (circle)

02. Copy

Option 1:  Title + Body
  • Title: 32 characters max
  • Body: 80 characters max
  • Disclaimer (optional): 100 characters max
Option 2:  Body Only
  • Body: 85 characters max
  • Disclaimer (optional): 100 characters max

03. Destination URL

Requirements:
  • Landing Page URL
Due: 10 Business Days Before Launch

Display Ads User Flow

*The copy remains the same throughout each ride stage.
**Multi-creative per ride may be requested, otherwise use single asset for Wait, Match Reveal, and Driver Arrived; separate asset for In-Ride.
***Disclaimer Copy can support a terms and conditions link and will count against the character limit

Video Ads

Full-screen, sound-enabled video experiences that captivate riders with storytelling across multiple ride stages. Video Ads support both skippable and non-skippable formats with flexible duration options.

Format & Dimensions

01. Creative

Format:
MP4, AVI or MOV
Max File Size:
500 MB
Aspect Ratios:
1x1 or 16x9
1:1 Max / Min:
2160×2160 / 720×720
16:9 Max / Min:
3840×2160 / 1280×720
Video Codec:
H.264, MPEG-2, or MPEG-4
Audio Codec:
MP3 or AAC
Frame Rate:
30 FPS rec | 24 FPS min
Bitrate:
512 KBPS min
Wait/Match Length:
Max: 60s | Min: 5s
In-Ride Length:
Max: 4 min | Min: 5s

02. Copy

Option 1:  Title + Body
  • Title: 32 characters max
  • Body: 80 characters max
  • CTA: 20 characters max
  • Disclaimer (optional): 100 characters max

03. Destination URL

Requirements:
  • Landing Page URL
Due: 10 Business Days Before Launch

Video Ads User Flow

*The copy remains the same throughout each ride stage.
**Multi-creative per ride may be requested, otherwise use single asset for Wait, Match Reveal, and Driver Arrived; separate asset for In-Ride.
***Disclaimer Copy can support a terms and conditions link and will count against the character limit

Vertical Video Ads

Mobile-optimized 9:16 vertical format designed for maximum impact on Wait & Save rides and Standard Rides. This premium, non-skippable 6-second experience delivers uninterrupted brand moments to a highly engaged audience.

Format & Dimensions

01. Creative

LOGO
Aspect Ratio:
1:1 (cropped to circle)
Format:
PNG, JPG
Recommended:
192×192 px
Minimum:
128×128 px
Maximum:
512×512 px
Visibility:
Must work in light and dark mode
VIDEO
Format:
MP4, AVI or MOV
Max File Size:
50 MB
Aspect Ratio:
9:16
Recommended:
1440×2560 px
Maximum:
2160×3840 px
Minimum:
720×1280 px
Length:
6 seconds (non-skippable)
Video Codec:
H.264, MPEG-2, or MPEG-4
Frame Rate:
30 FPS rec
Bitrate
512 KBPS min
Due: 10 Business Days Before Launch
Note: An accompanying post-request Display Ad asset is also required for Vertical Video campaigns (1:1 and 16:9 formats).

Vertical Video Ads User Flow

Carousel Ads

Swipeable multi-frame format allowing brands to showcase up to 4 different creatives in a single placement. Each card can feature unique messaging, imagery, and landing pages for versatile storytelling.

Format & Dimensions

01. Creative

Format:
PNG, JPG (avoid CMYK)
Max File Size:
2 MB
Ad format (16:9):
required
Max: 2880×1620  |  Min: 864×486
Ad format (1:1):
required
Max: 2880×2880  |  Min: 900×900

02. Copy

  • Carousel Title: 32 characters max
  • Carousel Body: 80 characters max

Advertisers can provide a unique copy and landing page for each card/creative.

03. Destination URL

Required:
  • Landing Page URL
  • Can have unique URLs per card
Due: 10 Business Days Before Launch
Note: Each carousel must include between 2 and 4 unique cards/creatives.

Carousel Ads User Flow

Interactive Ads

Work with Lyft Ads Studio
Alpha
Format & Dimensions

01. Creative

Dimensions:
3x2 (342 x 228px)
Pre-Shake Asset (1):
Lottie Animation (5 sec max)
Pre-Shake Asset (2):
PNG (final frame)

02. Copy

  • Pre-shake: "Gently shake to ____" instruction text
  • Post-shake: CTA recommended

03. Destination URL

Required:
  • Landing Page URL
Due: 15 Business Days Before Launch

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