In-App Sponsored Rides

Home Display Cards

The display card utilizes Lyft’s in-house illustrations, allowing sponsors the opportunity to seamlessly integrate one to two complementary brand elements.

Lyft In-House Illustration

Brand’s Logo
Will use Lyft’s brand color palette and in-app fonts

Format & Dimensions

01. Creative

Image Type:

Logo

File Type:

SVG

Logo Shape:

Rectangular / Horizontal

Preferred Ratio:

2:1 or 3:1

Contrast:

Must meet ADA guidelines with background

02. Copy

Title:

1 line (~30 chars) Fixed Copy— "$X off your [ride type]"

Body:

2 lines (~70 chars) Copy can be customized by the Advertiser— reference offer as a gift, add brand descriptor

Call-to-Action:

"Add to Rewards" (static)

Style:

American English, sentence case, standard punctuation, no special chars or emojis

Home Display Cards

The display card utilizes Lyft’s in-house illustrations, allowing sponsors the opportunity to seamlessly integrate one to two complementary brand elements.

Lyft In-House Illustration

Brand’s Logo
Will use Lyft’s brand color palette and in-app fonts

Format & Dimensions

01. Creative

Image Type:

Logo

File Type:

SVG

Logo Shape:

Rectangular / Horizontal

Preferred Ratio:

2:1 or 3:1

Contrast:

Must meet ADA guidelines with background

02. Copy

Title:

1 line (~30 chars) Fixed Copy— "$X off your [ride type] to [Advertiser Name]"

Body:

2 lines (~70 chars) Copy can be customized by the Advertiser— reference offer as a gift, add brand descriptor

Call-to-Action:

"Add to Rewards" (static)

Style:

American English, sentence case, standard punctuation, no special chars or emojis

Home Panel

Format & Dimensions

01. Creative

Image Type:

Logo

File Type:

SVG

Logo Shape:

Rectangular / Horizontal

Preferred Ratio:

2:1 or 3:1

Contrast:

Must meet ADA guidelines with background

02. Copy

Title:

1 line (~30 chars) Fixed Copy— "$X off your [ride type] to [Advertiser Name]"

Body:

2 lines (~70 chars) Copy can be customized by the Advertiser— reference offer as a gift, add brand descriptor

Call-to-Action:

"Accept" (static)

Style:

Filled in dynamically on the backend

Rewards Tab

Format & Dimensions

01. Creative

Image Type:

Logo

File Type:

SVG

Logo Shape:

Square

Preferred Ratio:

1:1

Contrast:

Must meet ADA guidelines with background

Modes Required:

Deliver one light and one dark mode

02. Copy

Title:

Filled in dynamically on the backend

Body:

Filled in dynamically on the backend

Sponsored Rides Tap To Redeem

01. Creative

Format:

PNG, JPG (avoid CMYK)

Max File Size:

2 MB

Ad format (1:1):

Max: 2880×2880
Min: 900×900

Ad format (16:9):

Max: 2880×1620
Min: 864×486

Format & Dimensions

01. Copy

Title: 32 characters max
Body: 80 characters max
Disclaimer (optional): 100 characters max
Suggested CTA copy: "Claim promo", "Redeem now", "Claim offer"
Legal disclaimer required
Include promotional location and period

03. Promo code

16 characters max
Code auto-populated in promo code input screen
Internal-only variant: riders will not see the code when redeeming

Due: 10 Business Days Before Launch

How it works

Branded ride coupon appears within poster/ video ad unit
Rider taps to save credit
Campaign automatically stops when conversion goal (coupon saves) is reached

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Sponsored Rides By Mode

Home Display Cards

01. Creative

02. Copy

Sponsored Rides by Mode User Flow

Sponsored Rides By Destination

Home Display Cards

01. Creative

02. Copy

Home Panel

01. Creative

02. Copy

Rewards Tab

01. Creative

02. Copy

Sponsored Rides by Destination User Flow

Sponsored Rides Tap To Redeem

01. Creative

01. Copy

03. Promo code

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Solutions