Replace standard Lyft vehicle icons with your branded logo or custom imagery across the entire map view.
If replacing the vehicle icon with a brand icon: must be associated with your brand and make sense to riders as a vehicle replacement. Use objects with a clear front and back — not people.
A 4-second animated brand experience that plays automatically when riders open the Lyft app transforming the map into a full-canvas storytelling moment.
All copy must be approved internally by Lyft.
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