A 4-second animated brand experience that plays automatically when riders open the Lyft app transforming the map into a full-canvas storytelling moment.
Major brand awareness campaigns, entertainment launches, tentpole moments, cultural events
Exclusively Lyft. No other platform offers this format
Highest-engagement moment in the ride journey
Full creative canvas for rich brand storytelling
Fires once per session at peak engagement (when rider opens app)
100% share of voice during animation window
National reach across Lyft's 52M+ authenticated rider base
Replace standard Lyft vehicle icons with your branded logo or custom imagery across the entire map view.
Tentpole events, seasonal campaigns, brand takeovers, driving maximum visibility and reach
Exclusive positioning for culturally relevant moments
Creates buzz and massive brand awareness
Full Day Map Ownership when bundled with First Ride Takeover
Appears every time riders open the app throughout the day
100% share of voice for first rides of the day
Subject to availability.
