Sponsored Rides

How It Works

Branded ride credit appears on the Lyft home screen at the moment a rider is deciding where to go
Rider sees the brand's logo and messaging before requesting a ride, claiming a $3 credit toward their next ride
Optionally, make the coupon eligible for riders near your store location, turning brand reach into contextual relevance
For brands who want Foot Traffic measurement, Foursquare attribution is available if interested

Best for

Brands driving upper-funnel KPIs (brand favorability, awareness, consideration), cultural moment and seasonal campaigns, any vertical — retail, alcohol, CPG, entertainment, financial services, QSR

Measure Outcomes

Brand Favorability

The highest brand favorability lift of any Lyft ad format ( +11.1pp vs industry norm)¹

Contextual Targeting

Reach the right rider through audience targeting (1P Lyft signals, 3P psychographics, advertiser 1P via LiveRamp), destination proximity (coupon eligible near store locations)

Measurable Impact*

Brand lift measurable via Kantar. Foot Traffic attribution available via Foursquare

Proof of Performance

Proven results across retail, CPG, alcohol, and QSR

Source: ¹Kantar Meta Analysis, 2026.
*Subject to campaign impression minimums.

Sponsored Rides Tap To Redeem

Drive immediate action with in-app ride credits that riders can instantly add to their account and redeem on their current ride.

How It Works

Branded ride coupon promotion appears within poster or video ad units
Riders tap to save credit to their account
Avg 10% click-through rate, with 85% of those users immediately redeeming their credits on their current ride¹
Automatic campaign stop when conversion goal (coupon saves) is reached