Annual riders1
Annual rides1
Audience expansion via Rider Graph
Pinpoint high-intent riders using deterministic trip signals and the Rider Graph
Deploy across display, online video, and CTV through premium programmatic channels
Reach high-intent riders wherever they spend time and measure impact
The Rider Graph uses behavioral intelligence to expand deterministic seed audiences up to 90x — with +80% accuracy vs. 50% industry standard. Access segments unavailable anywhere else.
Accuracy vs. 50% industry standard
Audience expansion
Industry-leading DSP with access to 500+ CTV inventory partners and 60+ SSPs.
Campaign setup, trafficking, optimization, and weekly reporting - handled end-to-end.
Committed delivery to match your budget, with makegoods if minimums aren't met.
Covers full managed campaign execution.
Platform-agnostic - activate in The Trade Desk, DV360, or any major DSP
Your media buyer controls targeting, pacing, and optimization within your DSP
Flexible spend - reallocate budget at any time to match campaign priorities
Access impressions, CTR, viewability, and conversions directly in your DSP
Sources: 1Lyft Q4 & Full-Year 2025 Financial Results
