Creative Guidelines & Specs

Everything you need to build great Lyft Ads

Specs, dimensions, and creative requirements for every Lyft Ads format so your campaigns launch on time and look their best in the Lyft app.

In-App Visual Ads

Display Ads
Video Ads
Vertical Video Ads
Carousel Ads
Interactive Ads

In-App Sponsored Map Ads

Sponsored Map Vehicles
Sponsored Map Splash

In-App Sponsored Rides

Sponsored Ride by Mode
Sponsored Ride by Destination
Sponsored Rides Tap To Redeem

In-App Sponsored Rides

Visual

No letterboxing around videos
No small text on image/video (min 20px recommended)
Avoid borders around the image or video
Keep the bottom right corner free — designated safety area for unmute button
Capture attention quickly — show movement within first few seconds for video ads
Emojis only at the end of a sentence, followed by no punctuation
Emojis shouldn’t replace words

Messaging

Messaging should be clear and succinct to ensure viewer retention
Must represent the Lyft experience in a positive light at all times
No depictions of riders behaving inconsistently with community guidelines
No copy or messaging that denigrates rideshare
Copy remains the same throughout each ride stage
No bolding or italics allowed in copy
Use sentence case
No ellipses
Use American English Spelling
Advertiser can add trademark logo to copy

Compliance

Disclaimer copy can support T&C link (counts against character limit)
All copy and content subject to review and final approval by Lyft prior to launch
Include captions or text overlays for users with sound off
Ensure a clear connection between imagery and the headline