Lyft in-app ads

Use unique rider insights to drive results. Campaigns on Lyft increased brand favorability 7.9 percentage points and purchase intent 9.5 percentage points according to a recent Kantar meta-analysis*.

An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience and harness trip intent with first-party data. Lyft Ads meets riders in the right place at the right time with a 76.78% on-target percentage, according to Nielsen. Surpassing industry norms.
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Target according to:

Ride area

Payment method

Lifestyle

Customer lists via LiveRamp

iOS vs Android

Source: Nielsen ONE Ads, Mobile/App, [8/19/24 - 1/31/25], P18-49

An Engaged audience

Riders check their app six times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider requests a ride until they’re dropped off.

Sponsored visual ads

Maximize engagement with high impact visual formats.

A graphic showing the two sizes of the in-app video ad unit.

A graphic showing the two sizes of the in-app video ad unit.

A graphic showing the three different sizes of the in-app poster ad unit.

Sponsored map vehicles

Increase brand visibility with a takeover of the Lyft map.

Sponsored rides

Boost brand favorability by rewarding riders.

Measurable results

Get detailed measurement and reporting using first- and third-party solutions.
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Tap into full-funnel measurement studies to understand campaign effectiveness against your business’ unique goals:
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Lift in ad awareness and brand affinity
Incrementality for sales and foot traffic
Attribution of in-app and online actions

Gain actionable insights on your creative, audience, and more to guide future campaign strategies

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