ESPN delivers 15.5 Million impressions for streaming app launch using Lyft Ads

For the launch of the new ESPN streaming app, which consolidated all of ESPN’s content into one place, the primary objective was to drive massive awareness and subscriptions around the key cultural moment of "ESPN Day" (August 21st). The brand needed a way to intercept sports fans directly in key markets, especially those traveling through college football and high-traffic zones, to make the product launch impossible to miss.

ESPN leveraged Lyft’s full-scale media capability. The strategy focused on intercepting sports fans while they were in motion, combining targeted in-app map takeovers and media placements with highly visible experiential elements. This included a fleet of ESPN-wrapped vehicles operating in high-traffic areas. The campaign was designed to deliver a 100% Share of Voice experience in the app, providing precision targeting and high-impact messaging.

The launch day successfully delivered immense scale and guaranteed visibility. The campaign delivered a total of 15.5 Million in-app impressions to a captive sports fan audience. This impact was generated across 2.25 Million ESPN sponsored rides, ensuring that the message of "All of ESPN. All in one place" reached a vast and relevant user base exactly when they were likely thinking about sports or entertainment events.